Ecommerce SEO

✅ Strategy

At the start of your SEO campaign with us, we will carry out a thorough review of your website comparing you to your core competition in Google. We will review, on-page optimisation, off-page optimsation, technical aspects of your website, and the competitive nature of the keywords you want to target. This will allow us to develop a strategy and budget that will allow us to compete in organic search and maximise your ROI. Ensuring we create a strategy that we can work on each month allows both you and us to be aligned on goals whether that be a certain amount of traffic, orders, revenue, etc.

✅ Keyword Research

How your audience finds you in organic search is largely down to finding the best and most relevant keywords for your industry. Through our in-depth keyword research, we will collate relevant terms, phrases, products, trends, and search intent that will be used to develop a keyword roadmap to reach potential customers. These keywords are vital to the whole campaign and will be used to optimise the website and its content in various ways, helping to improve rankings, generate more traffic and increase revenue.

✅ On-Site Optimisation

Content is very important when it comes to SEO, which is why we spend a lot of time and resources researching and crafting the best content for your audience, whilst using best practices set by Google such as; E-E-A-T. From the optimisation of existing blog posts, landing pages, and products to creating new, relevant, and optimised website pages, our specialists take a content-led approach that will help to deliver the best results for your business.

✅ Technical SEO

By performing one of our manual 44-point in-depth technical audits of your website, we will identify any errors or problems that could be affecting SEO such as HTTPS, XML Sitemap, page speed, and mobile friendliness. Rectifying these types of issues helps your website perform better and makes it much quicker for search engines to crawl and index. Technical SEO is quite often overlooked and is something that can help create the foundations for your website when it comes to ranking for competitive keywords.

✅ Linkbuilding (Off-Site Optimisation)

Enhancing user’s and search engines perception of a website’s relevance, popularity, authority, and reliability can be achieved through effective link building. When other sites, people, or pages online link to your website, it builds credibility for your content which helps to positively impact rankings within search engine results pages. At FSE Digital, we utilise a number of link building strategies to make connections through quality content and manual outreach, including things like – guest posting, business listings, claiming broken links, blogger outreach, brand mentions, niche edits, backlink gap analysis, and many other techniques.

✅ Monthly Reports

We break out work up into months continuously working on different areas of your site to improve the overall optimisation of the site. In this monthly work, we will be able to easily manage and monitor progress through our internal reporting software that allows us to integrate tools such as; Google Search Console, Google Analytics 4 (GA4), Majestic SEO, SEMRush, and many more. We will then compile a report on a monthly basis that will help provide updates on ranking positions, traffic, transactions, and revenue.

Our SEO results speak for themselves. Here’s a preview of one of our client’s keyword growth from the start of the campaign in August 2023, right through until May 2024.

This client had started with around 140 keywords appearing in Google to upwards of 800+ keywords now appearing in Google and providing huge traffic and revenue increases.

Danny Hall
Director

Chloe Newing
Operations Manager

Sam Mead
Head of SEO

Charles O’Brien
SEO Account Manager

Isabella Howson
SEO Account Manager

Sophie Newing
SEO Account Manager

Andrew Parker
SEO Account Executive

Chris Allen
Web Developer